Activation Imperative : How to Build Brands and Business by Inspiring Action
Book Details
Format
Paperback / Softback
ISBN-10
1538114666
ISBN-13
9781538114667
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 26th, 2018
Print length
222 Pages
Weight
350 grams
Dimensions
15.20 x 22.80 x 2.10 cms
Ksh 4,700.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
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