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B2B Brand Management

By: Philip Kotler (Author) , Waldemar Pfoertsch (Author)

2 in stock

Ksh 8,650.00

Format: Hardback or Cased Book

ISBN-13: 9783540253600

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Publication Date: Aug 17th, 2006

Weight: 728 grams

Dimension: 16.40 x 24.00 x 3.10 cms

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This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Get B2B Brand Management by Philip Kotler at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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