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B2B eCommerce
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B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade

1st ed. 2023

by Gerrit Heinemann

Book Details

Format Paperback / Softback
ISBN-10 3658385278
ISBN-13 9783658385279
Edition 1st ed. 2023
Publisher Springer
Imprint Springer
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 12th, 2022
Print length 205 Pages
Weight 396 grams
Dimensions 24.40 x 17.00 x 1.60 cms
Product Classification: E-commerce: business aspectsSales & marketingRetail sector
Ksh 13,500.00
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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.


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