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Business Research Methods
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Book Details

Format Paperback / softback
ISBN-10 1473791340
ISBN-13 9781473791343
Publisher Cengage Learning EMEA
Imprint Cengage Learning EMEA
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 2nd, 2024
Print length 432 Pages
Weight 916 grams
Dimensions 21.60 x 27.60 x 2.10 cms
KSh 12,100.00
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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan''s qualitive and holistic approaches are combined with William Zikmund''s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

Get Business Research Methods by Barry Babin, Christina Quinlan at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning EMEA and it has 432 pages.

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