Business Research Methods
Book Details
Format
Paperback / Softback
ISBN-10
1473791340
ISBN-13
9781473791343
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 2nd, 2024
Print length
432 Pages
Weight
892 grams
Dimensions
21.60 x 27.60 x 2.10 cms
Product Classification:
Research & development management
Ksh 11,500.00
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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan''s qualitive and holistic approaches are combined with William Zikmund''s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
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