Marketing Research
Book Details
Format
Paperback / Softback
ISBN-10
0170438961
ISBN-13
9780170438964
Publisher
Cengage Learning EMEA
Imprint
Cengage Australia
Country of Manufacture
AU
Country of Publication
GB
Publication Date
Jun 18th, 2020
Print length
648 Pages
Weight
1,170 grams
Dimensions
21.60 x 25.40 x 2.60 cms
Product Classification:
Finance & accounting
Ksh 14,200.00
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Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if you’re studying marketing research in any business or marketing course.
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you’re studying marketing research in any business or marketing course.
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