Crafting Customer Experience Strategy : Lessons from Asia
Book Details
Format
Hardback or Cased Book
ISBN-10
1839097116
ISBN-13
9781839097119
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 4th, 2021
Print length
256 Pages
Weight
496 grams
Dimensions
16.00 x 24.00 x 2.00 cms
Product Classification:
Business competition Market research Customer services
Ksh 13,300.00
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Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
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