Digital Luxury : Transforming Brands and Consumer Experiences

Name: Digital Luxury
Brand: SAGE Publications Ltd
SKU: 9781526458933
Price: 24850 KES
Availability: OutOfStock
ISBN: 9781526458933

by Wided Batat

Book Details

Format Hardback

ISBN-10 1526458934

ISBN-13 9781526458933

Publisher SAGE Publications Ltd

Imprint Sage Publications Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date May 27th, 2019

Print length 280 Pages

Weight 636 grams

Dimensions 17.80 x 24.80 x 1.80 cms

Product Classification: Sales & marketing Sales and marketing Retail and wholesale industries Retail sector

KSh 24,850.00

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Get Digital Luxury by Wided Batat at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Ltd and it has 280 pages.