Digital Luxury : Transforming Brands and Consumer Experiences
by
Wided Batat
Book Details
Format
Paperback / Softback
ISBN-10
1526458942
ISBN-13
9781526458940
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 27th, 2019
Print length
280 Pages
Weight
478 grams
Dimensions
17.20 x 24.20 x 1.50 cms
Product Classification:
Sales & marketingRetail sector
Ksh 8,500.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
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