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Digital Luxury

By: Wided Batat (Author)

1 in stock

Ksh 8,750.00

Format: Paperback or Softback

ISBN-13: 9781526458940

Publisher: SAGE Publications Ltd

Publication Date: May 27th, 2019

Weight: 478 grams

Dimension: 17.20 x 24.20 x 1.50 cms

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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