Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
by
Wided Batat
Book Details
Format
Hardback or Cased Book
ISBN-10
1138293156
ISBN-13
9781138293151
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 22nd, 2019
Print length
302 Pages
Weight
592 grams
Dimensions
16.40 x 24.20 x 1.90 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 27,900.00
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0 in stock
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Quality
Fast
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
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