Electronic Commerce
Book Details
Format
Paperback / Softback
ISBN-10
128542543X
ISBN-13
9781285425436
Publisher
Cengage Learning, Inc
Imprint
Course Technology Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 7th, 2014
Print length
640 Pages
Weight
940 grams
Dimensions
23.20 x 18.90 x 2.30 cms
Product Classification:
E-commerce: business aspectsSales & marketing
Ksh 13,850.00
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Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry.
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
Get Electronic Commerce by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning, Inc and it has pages.
