Electronic Commerce
Book Details
Format
Paperback / Softback
ISBN-10
1305867815
ISBN-13
9781305867819
Publisher
Cengage Learning, Inc
Imprint
Course Technology Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 26th, 2016
Print length
624 Pages
Weight
968 grams
Dimensions
19.00 x 23.20 x 2.20 cms
Product Classification:
E-commerce: business aspectsSales & marketingProject management software
Ksh 15,500.00
Manufactured on Demand
Delivery in 29 days
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Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
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