Electronic Commerce
Book Details
Format
Paperback / softback
ISBN-10
1305867815
ISBN-13
9781305867819
Publisher
Cengage Learning, Inc
Imprint
Course Technology Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 26th, 2016
Print length
624 Pages
Weight
968 grams
Dimensions
19.00 x 23.20 x 2.20 cms
Product Classification:
E-commerce: business aspectsSales & marketingSales and marketingProject management software
KSh 16,000.00
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Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today?s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Get Electronic Commerce by Gary Schneider at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning, Inc and it has 624 pages.
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