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Event Evaluation:

By: Canada) Getz University of Calgary Professor Donald (Professor Emeritus (Author)

2 in stock

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9781911396659

Publisher: Goodfellow Publishers Limited

Publication Date: Apr 18th, 2018

Weight: 306 grams

Dimension: 15.70 x 23.60 x 1.10 cms

Category: Tourism industry

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This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.

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