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Event Stakeholders

By: Canada) Getz University of Calgary Professor Donald (Professor Emeritus (Author) , USA) Van Niekerk University of Central Florida Rosen College of Hospitality Management Mathilda (Associate Professor (Author)

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Ksh 22,800.00

Format: Hardback or Cased Book

ISBN-13: 9781911396635

Publisher: Goodfellow Publishers Limited

Publication Date: Feb 11th, 2019

Category: Tourism industry

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Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.

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