Global Brands : The Evolution of Multinationals in Alcoholic Beverages
Book Details
Format
Paperback / Softback
ISBN-10
1107669731
ISBN-13
9781107669734
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 26th, 2013
Print length
348 Pages
Weight
514 grams
Dimensions
23.00 x 15.40 x 2.30 cms
Product Classification:
International businessSales & marketingMultinationalsFood manufacturing & related industries
Ksh 5,900.00
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Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.
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