High-Performing Key Account Manager : Creating Sustained Value with Strategic Customers
Book Details
Format
Hardback or Cased Book
ISBN-10
1398620416
ISBN-13
9781398620414
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2025
Print length
392 Pages
Weight
708 grams
Dimensions
24.20 x 16.30 x 2.90 cms
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 14,750.00
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Develop the skills and capabilities to maintain high performance, deliver exceptional customer value and drive profitable growth.
<p><b>Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?</b><br><br><b><i>The High-Performing Key Account Manager</i></b> is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust and implement value-based sales solutions that deliver measurable results.<br><br>You'll learn how to:<br>- Apply principles for building long-lasting, profitable customer relationships<br>- Implement strategies to build trust and deliver value-driven sales solutions<br>- Optimize organizational support by enhancing leadership, teamwork and collaboration<br>- Learn from real-world examples including Siemens, Caterpillar, Honeywell and CISCO<br>- And develop the skills to navigate challenges and capitalize on emerging market opportunities<br><br>Equip yourself with the frameworks and insights needed to perform at the highest level and advance your career in key account management.<br><br><br><b><i>Themes include:</i></b> <i>Key account management, strategic customer relationships, sales strategy, leadership, cross-functional collaboration, career development</i></p>
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