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Interpreting Consumer Choice

By: Gordon Foxall (Author)

Manufacture on Demand

Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9780415717533

Publisher: Taylor & Francis Ltd

Publication Date: Jul 9th, 2013

Dimension: 22.90 x 15.20 x 34.00 cms

Category: Consumerism

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This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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