Market Segmentation : How to Do It and How to Profit from It
Revised 4th Edition
Book Details
Format
Paperback / Softback
ISBN-10
1118432673
ISBN-13
9781118432679
Edition
Revised 4th Edition
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 12th, 2012
Print length
512 Pages
Weight
970 grams
Dimensions
24.30 x 18.70 x 3.10 cms
Product Classification:
Sales & marketing
Ksh 7,200.00
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Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
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