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Marketing Briefs

By: UK) Dibb Sally (Open University (Author) , England UK) Simkin Birmingham Ladywood UK Conventry University Lyndon (University of Coventry (Author)

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Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9780750662000

Publisher: Taylor & Francis Ltd

Publication Date: Jun 30th, 2004

Weight: 738 grams

Dimension: 24.60 x 18.90 x 2.20 cms

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Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.

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