Marketing Briefs
Book Details
Format
Paperback / softback
ISBN-10
075066200X
ISBN-13
9780750662000
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2004
Print length
376 Pages
Weight
738 grams
Dimensions
24.60 x 18.90 x 2.20 cms
Product Classification:
Sales & marketingSales and marketing
KSh 8,400.00
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Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.
The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and ''golden rules'' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and ''golden rules'' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
Get Marketing Briefs by Lyndon Simkin, Sally Dibb at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 376 pages.
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