Marketing Essentials
Book Details
Format
Paperback / Softback
ISBN-10
1408073684
ISBN-13
9781408073681
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Feb 19th, 2013
Print length
512 Pages
Weight
910 grams
Dimensions
26.30 x 19.70 x 2.60 cms
Product Classification:
Sales & marketing
Ksh 12,950.00
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Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
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