Marketing Essentials

Name: Marketing Essentials
Brand: Cengage Learning EMEA
SKU: 9781408073681
Price: 12950 KES
Availability: OutOfStock
ISBN: 9781408073681

by Lyndon Simkin , Sally Dibb

Book Details

Format Paperback / softback

ISBN-10 1408073684

ISBN-13 9781408073681

Publisher Cengage Learning EMEA

Imprint Cengage Learning EMEA

Country of Manufacture CN

Country of Publication GB

Publication Date Feb 19th, 2013

Print length 512 Pages

Weight 910 grams

Dimensions 26.30 x 19.70 x 2.60 cms

Product Classification: Sales & marketing Sales and marketing

KSh 12,950.00

Temporarily out of stock, due soon 0 in stock

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Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Get Marketing Essentials by Lyndon Simkin, Sally Dibb at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning EMEA and it has 512 pages.