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Measuring Customer Experience

By: Philipp Klaus (Author)

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Ksh 8,650.00

Format: Hardback or Cased Book

ISBN-13: 9781137375452

Publisher: Palgrave Macmillan

Publication Date: Dec 4th, 2014

Weight: 360 grams

Dimension: 14.40 x 21.70 x 1.40 cms

Category: Customer services

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

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