Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Book Details
Format
Hardback or Cased Book
ISBN-10
1137375450
ISBN-13
9781137375452
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 4th, 2014
Print length
166 Pages
Weight
360 grams
Dimensions
14.40 x 21.70 x 1.40 cms
Product Classification:
Customer services
Ksh 3,600.00
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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
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