Prisoner & the Penguin : And 75 Other Marketing Stories
by
Giles Lury
Book Details
Format
Paperback / Softback
ISBN-10
1907794514
ISBN-13
9781907794513
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 1st, 2013
Print length
192 Pages
Weight
216 grams
Dimensions
15.40 x 21.80 x 1.30 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 2,350.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Secure
Quality
Fast
76 inspiring stories about marketing - and the memorable lessons we can learn from them.
The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Get Prisoner & the Penguin by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has pages.
