Prisoner & the Penguin : And 75 Other Marketing Stories

Name: Prisoner & the Penguin
Brand: LID Publishing
SKU: 9781907794513
Price: 2350 KES
Availability: OutOfStock
ISBN: 9781907794513

by Giles Lury

Book Details

Format Paperback / softback

ISBN-10 1907794514

ISBN-13 9781907794513

Publisher LID Publishing

Imprint LID Publishing

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 1st, 2013

Print length 192 Pages

Weight 216 grams

Dimensions 15.40 x 21.80 x 1.30 cms

Product Classification: Sales & marketing Sales and marketing

KSh 2,350.00

Currently unavailable 0 in stock

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76 inspiring stories about marketing - and the memorable lessons we can learn from them.

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Get Prisoner & the Penguin by Giles Lury at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has 192 pages.