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Retail Geography & Intelligent Network Planning
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Retail Geography & Intelligent Network Planning

Book Details

Format Paperback / Softback
ISBN-10 0471498033
ISBN-13 9780471498032
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 26th, 2002
Print length 304 Pages
Weight 546 grams
Dimensions 24.30 x 17.00 x 1.80 cms
Ksh 14,950.00
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This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses.
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and AustralasiaNumerous global case studies are used to show keys issuesDetails how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environmentDescribes how retailers can plan their cross channel network strategy for the future

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