Retail Geography & Intelligent Network Planning

Name: Retail Geography & Intelligent Network Planning
Brand: John Wiley & Sons Inc
SKU: 9780471498032
Price: 14950 KES
Availability: OutOfStock
ISBN: 9780471498032

by Graham Clarke , Mark Birkin , Martin P. Clarke

Book Details

Format Paperback / softback

ISBN-10 0471498033

ISBN-13 9780471498032

Publisher John Wiley & Sons Inc

Imprint John Wiley & Sons Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 26th, 2002

Print length 304 Pages

Weight 546 grams

Dimensions 24.30 x 17.00 x 1.80 cms

Product Classification: Retail and wholesale industries Retail sector Economic geography Regional & area planning Regional and area planning

KSh 14,950.00

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This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and AustralasiaNumerous global case studies are used to show keys issuesDetails how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environmentDescribes how retailers can plan their cross channel network strategy for the future

Get Retail Geography & Intelligent Network Planning by Graham Clarke, Mark Birkin at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has 304 pages.