Scenario Planning - Revised and Updated : The Link Between Future and Strategy
1st ed. 2009
Book Details
Format
Paperback / softback
ISBN-10
1349367826
ISBN-13
9781349367825
Edition
1st ed. 2009
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2009
Print length
204 Pages
Weight
366 grams
Dimensions
15.90 x 23.80 x 1.30 cms
KSh 9,000.00
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
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