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Scenario Planning - Revised and Updated
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Scenario Planning - Revised and Updated : The Link Between Future and Strategy

1st ed. 2009

Book Details

Format Paperback / Softback
ISBN-10 1349367826
ISBN-13 9781349367825
Edition 1st ed. 2009
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 1st, 2009
Print length 204 Pages
Weight 366 grams
Dimensions 15.90 x 23.80 x 1.30 cms
Ksh 9,000.00
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

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