Scoring Points : How Tesco Continues to Win Customer Loyalty

Name: Scoring Points
Brand: Kogan Page Ltd
SKU: 9780749476250
Price: 11700 KES
Availability: OutOfStock
ISBN: 9780749476250

Re-issue

by Terry Hunt

Book Details

Format Hardback

ISBN-10 0749476257

ISBN-13 9780749476250

Edition Re-issue

Publisher Kogan Page Ltd

Imprint Kogan Page Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 3rd, 2015

Print length 304 Pages

Weight 304 grams

Dimensions 61.70 x 16.30 x 2.30 cms

Product Classification: Market research Customer services

KSh 11,700.00

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Go behind the scenes at Tesco and learn from the success of the world's leading retail loyalty scheme.

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.

Get Scoring Points by Terry Hunt at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has 304 pages.