Book Details
Format
Hardback or Cased Book
ISBN-10
3031474201
ISBN-13
9783031474200
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 17th, 2023
Print length
149 Pages
Product Classification:
Customer services
Ksh 7,200.00
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This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
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