Virtual Social Identity and Consumer Behavior
Book Details
Format
Paperback / softback
ISBN-10
076562396X
ISBN-13
9780765623966
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 30th, 2010
Print length
230 Pages
Weight
340 grams
KSh 11,150.00
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0 in stock
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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Get Virtual Social Identity and Consumer Behavior by Michael R. Solomon, Natalie T. Wood at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 230 pages.
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