Key Account Management : The Definitive Guide
3rd Edition, Revised and Updated
Book Details
Format
Paperback / Softback
ISBN-10
047097415X
ISBN-13
9780470974155
Edition
3rd Edition, Revised and Updated
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 21st, 2011
Print length
496 Pages
Weight
1,186 grams
Dimensions
24.30 x 19.30 x 2.40 cms
Product Classification:
Sales & marketing
Ksh 7,800.00
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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
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