Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0357984269
ISBN-13
9780357984260
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 24th, 2024
Print length
792 Pages
Weight
1,478 grams
Dimensions
27.50 x 21.70 x 3.40 cms
Product Classification:
Economics
Ksh 16,250.00
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Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today’s competitive business environment.
Pride/Ferrell''s MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today’s competitive business environment.
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