Marketing

Name: Marketing
Brand: Cengage Learning, Inc
SKU: 9780357984260
Price: 16850 KES
Availability: OutOfStock
ISBN: 9780357984260

by O. C. Ferrell , William Pride

Book Details

Format Paperback / softback

ISBN-10 0357984269

ISBN-13 9780357984260

Publisher Cengage Learning, Inc

Imprint South-Western College Publishing

Country of Manufacture US

Country of Publication GB

Publication Date Jan 24th, 2024

Print length 792 Pages

Weight 1,544 grams

Dimensions 27.50 x 21.70 x 3.40 cms

Product Classification: Economics

KSh 16,850.00

Temporarily out of stock, due soon 0 in stock

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Pride/Ferrell''s MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today’s competitive business environment.

Get Marketing by O. C. Ferrell, William Pride at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning, Inc and it has 792 pages.