Marketing Strategy
Book Details
Format
Paperback / softback
ISBN-10
0357039238
ISBN-13
9780357039236
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 31st, 2018
Weight
1,314 grams
Dimensions
27.80 x 22.00 x 2.70 cms
Product Classification:
Sales & marketingSales and marketing
KSh 14,950.00
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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
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