Marketing Strategy
Book Details
Format
Paperback / Softback
ISBN-10
0357039238
ISBN-13
9780357039236
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 31st, 2018
Weight
1,314 grams
Dimensions
27.80 x 22.00 x 2.70 cms
Product Classification:
Sales & marketing
Ksh 14,400.00
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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
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