AI Marketing Essentials : Concepts and Practice for the Digital Age
Book Details
Format
Paperback / Softback
ISBN-10
1032812311
ISBN-13
9781032812311
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 28th, 2026
Print length
202 Pages
Weight
392 grams
Dimensions
24.50 x 17.50 x 1.60 cms
Product Classification:
Sales & marketingSales and marketingArtificial intelligenceArtificial intelligence (AI)
Ksh 7,900.00
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AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.
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