Digital Consumer Behavior
Book Details
Format
Paperback / Softback
ISBN-10
1032573686
ISBN-13
9781032573687
Publisher
Taylor & Francis Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 5th, 2026
Print length
246 Pages
Weight
453 grams
Product Classification:
Advertising
Ksh 9,350.00
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This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
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