Digital Consumer Behavior
Book Details
Format
Hardback or Cased Book
ISBN-10
1032573708
ISBN-13
9781032573700
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 24th, 2026
Print length
246 Pages
Weight
630 grams
Product Classification:
ConsumerismConsumerismAdvertisingCustomer services
Ksh 37,800.00
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This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
Get Digital Consumer Behavior by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
