Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Book Details
Format
Paperback / Softback
ISBN-10
0742529649
ISBN-13
9780742529649
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 16th, 2007
Print length
280 Pages
Weight
485 grams
Dimensions
23.70 x 19.40 x 1.40 cms
Product Classification:
Sales & marketing
Ksh 7,550.00
Re-Printing
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.
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