Integrated Marketing Communication : Creative Strategy from Idea to Implementation

Name: Integrated Marketing Communication
Brand: Bloomsbury Publishing Plc
SKU: 9780742529649
Price: 7550 KES
Availability: OutOfStock
ISBN: 9780742529649

by Robyn Blakeman

Book Details

Format Paperback / softback

ISBN-10 0742529649

ISBN-13 9780742529649

Publisher Bloomsbury Publishing Plc

Imprint Rowman & Littlefield Publishers

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 16th, 2007

Print length 280 Pages

Weight 485 grams

Dimensions 23.70 x 19.40 x 1.40 cms

Product Classification: Sales & marketing

KSh 7,550.00

Re-Printing 0 in stock

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Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.

Get Integrated Marketing Communication by Robyn Blakeman at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has 280 pages.